IDS in Cologne, the world’s leading trade fair for dentistry and dental technology, is currently celebrating its centenary. For many years, our partner 3M has been one of the most innovative companies in the dental industry, whose products offer dentists planning and control for optimized treatment results.
Under the motto “Global Player – Global City” we were allowed to co-develop the trade fair appearance for 3M at IDS 2023. A challenging project even for our experienced agency team, because the to-do list was complex: The design of central booth elements matching the theme Global City, content contributions such as film productions or the implementation of print formats were just as required as the creation of a landing page, a newsletter, the conception and implementation of interactive tools as well as a tight project management.
We would like to thank for the very good cooperation with viewpoint
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